23/09/2007
義大利
羅馬市
Piazza del Popolo
這場比賽是完全由羅馬市政府(Comune di Roma)及Lazio區發展局(Sviluppo Lazio)，為了響應歐洲易行週(European Mobility Week)活動所公辦的下坡賽，為了提倡腳踏車的使用。全球無車日是歐洲易行週衍生出的一項活動之一，目的在減低機動車輛所造成之各種污染，並且提倡節約能源及地球永續經營。
羅馬城周圍的七座山相當著名，但是此次比賽的Pincio山並不在此七座山之中，有的英文網站在鬼扯，不要搞錯啦。終點選在大眾廣場(Piazza del Popolo)。羅馬城已有超過2000年的歷史，因為天主教梵蒂岡宗座所在地，所以除在中古世紀遭北方蠻族幾次入侵之外，在幾次歐洲大戰中均安然度過，即便再這麼一個高度發展人口稠密的古老城市，只要政府願意，還是可以硬生生地封掉幾條路，放上幾個跳台，圍出禁止通行的路線讓城市下坡賽進行，所以事在人為，只是如何去進行罷了。
http://www.snowboardplanet.it/index.php?id_articolo=351
進入聊天室
DHI賽:18日晚上7:15直撥
撥放網址 Red Bull TV
2007 Roma Downhill
比賽
PPT單車版友熱心建議，也可到廢棄的大型建築裡辦比賽，於是他找了給我廢棄的台中卡多里樂園的相片，感覺不錯，大家有機會可以先去試試。
http://www.wretch.cc/album/album.php?id=rickeyshieh&book=5
http://www.katolis.com/
2006 24seven Downtown Street Race
15/10/2006
英格蘭
Bridgnorth城區
。這是全英國境內第一次正式的城市下坡賽，由英國零件廠牌twentyfourseven贊助，路線由Bridgnorth的上城開始，終點在位於下城，為了這次比賽，市區內五條道路封鎖了一天。除了邀請職業車手參加外，還開放給一般民眾比賽，總計超過200車手參加。英國境內downhill或是4X的職業選手如Gee Atherton，Scott Beaumont，Rob Warner，Neil Donoghue，Martin Ogden也出現在名單之中，獨缺Steve Peat，他在愛爾蘭拍照。
比賽分成8個組別，分別是Juvenile 12-14, Youth 15-16, Junior 17-18, Senior 19-29, Master 30-39, Veteran40+, Expert，Pro Elite。最後成績hardtail車手另外計算。第一名獎金500英鎊。非專業車手比賽一人跑一趟，誰快誰就贏，之後才是專業車手比賽。種子賽是當天最激烈的部份，由前女子青年下坡冠軍Rachel Atherton(1)首先開跑，他跑出了30秒以下的成績，這是當天所有人中最快的成績，連男子菁英組也望塵莫及，但是正賽就沒這麼出色。
由影片之中可以看的賽道很窄並且有幾個相當大的轉彎，這些轉彎就決定的最後的成績。影片尾段是職業車手的部份，跟一般車手不同，他們連在階梯上都還在抽車，真是猛。
比賽結束後，還有樂團小型演唱會，party time，以後在台灣當然也是要這樣搞的啦。
http://www.rezurgence.com/galleries/downtown/index_html.html
其他相片
成績
Elite:
Gee Atherton 30.0 Animal Giant
Matt Simmonds 31.1 Ancillotti UK
Scott Beaumont 31.42 Rocky Mountain
Neil Donaghue 31.44 MBUK Santa Cruz
Dave Smith 31.9 Yeti
Expert:
Will Rowlands 31.6 Cloud Cover
Rob Breakwell 32.1 Dirt Magazine
Alex Stock 32.4 www.Descent-Gear.com
Ben Stephenson 33.7 Balfa
Simon Parkinson 33.9 www.Ticket2rideBC.com
Hardtail:
Lee Huskinson 32.8 DMR Bikes
Chris Hall 35.5 Four Eyes E11
Jayden Waddington Did Dirt www.Newhoneys.com
Philip Evans 36.2
Chris Williams 36.3
http://dm27.com/nacc/archive/results/assorted/urban06.htm
(1)http://www.animalcommencal.com/
在這樣一個資訊爆炸的時代
如題，於2001年及2003年舉辦過的Red Bull Race Down to he Middle of Earth，現在網路上已經幾乎找不到相關資料，2001年看官網的時候有一些短片跟相片，現在則是跑出奇怪的連結。
14/02/2001
02/03/2003
德國
Sondershausen
Erlebnisbergwerk地底鹽礦坑
在第一屆Lisbos Downtown後的一年，Red Bull又舉行了一個讓人不可思議的下坡賽，這次比賽場地選在德國Sondershausen的Erlebnisbergwerk地底鹽礦坑，這是全世界最最古老的碳酸鉀鹽礦坑，賽道起點於水平面下700公尺，在總長超過200公里的坑道裡，其中1500公尺規畫為賽道，終點位置再垂降200公尺，所以比賽結束時位於地底接近一公里處。坑道內終年維持攝氏30度，但是溼度為"0"度，因此對於選手的體力是一項新挑戰。美國曲道賽好手Brain Lopes說，"我從沒來過這樣子的地方，更別說是比賽了"。法國下坡選手Cedric Gracia說，"我有幽閉恐懼症，我只能暫時不去想起我正在這被岩石包覆的坑裡比賽，頭上的岩層甚至比四座巴黎鐵塔還高！"
比賽結果
Final Ranking Men
1st: Brian Lopes (USA)
2nd: Cedrdic Gracia (FRA)
3rd: Greg Minnaar (RSA)
4th: Steve Peat (UK)
5th: Michal Marosi (SVK)
6th: Bernard Guardia Pascual (ESP)
7th: Oscar Saiz (ESP)
8th: Andre Wagenknecht (GER)
Final Ranking Women
1st: Anne-Caroline Chausson (FRA)
2nd: Marla Streb (USA)
3rd: Mariella Saner (SUI)
4th: Fionn Griffith (UK)
我試過google裡面歐洲(除了北歐跟東歐)的語言，至少有十種，通通找不到影片，都已經移除了。連相關報導網站也很少，只能看照片囉，有人若是有短片請回一下。
http://www.szaleni.pl/reportaze/index2.php?id=1162211276(波蘭語)
2007 Red Bull Down Metro
04/11/2007
墨西哥
墨西哥市
七號線Barranca del Muerto地鐵站
官網 www.redbulldownmetro.com
這個賽事非常的短，我想大概不到三十秒可以跑完一趟，但是人家還是可以辦，總共有32位各國車手，由於是在營業的地鐵站比賽，晚上十一點賽道簡報，一等最後一班車過去，十二點半練習，而且只能練習一趟，半夜一點半淘汰賽，兩點到三點半決賽。
是以曲道賽(Dual Slalom)兩人同時出發的方式競賽，路線兩人又有重疊，這在狹窄的地鐵站裡是有點危險，片中可以看見有相撞的畫面，不過這應該是補償過短賽道的可看性所做出的決定，一個人跑30秒，有點太快，若是兩個人一起廝殺，那就不同了。
相片 http://www.x3m.com.mx/new/wp-content/galerias/downmetro/
It's a (Red) Bull Market After All
Red Bull市場策略分析
http://www.fastcompany.com/articles/2001/10/redbull.html?page=0%2C0
During the height of dotcom mania -- a dimly remembered time of roll-away office cots and 10 PM conference calls -- Red Bull energy drink became the fuel of choice at West Coast kitchenettes, predawn dance parties, and Kozmo.com checkout lines. Three years and one stunning economic downturn later, office fridges are bare of complimentary beverages, and 22-year-old consumers can hardly afford résumé paper much less a caffeinated kick in the pants -- especially one that costs $1.99 for just 8.3 ounces.
So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that "gives you wings"?
The short answer: It's not. And, quite frankly, it doesn't need to. Not yet, anyway.
Red's Dawn: The Birth of a Bold Brand
Red Bull founder Dietrich Mateschitz introduced his taurine-fueled beverage to Europe in 1987. (Coincidentally, it was the same year Howard Schultz acquired a small, Seattle-based coffee outfit called Starbucks Corp.) Ten years later, Red Bull charged into the United States, launching a new category of nonsoda energy drinks aimed at burned-out high-school and college students.
Remarkably, America's hottest new brand bucked the trend of aggressive, excessive marketing that swept through upstart companies in the late 1990s. While Pets.com and eToys were lavishing millions on prime-time advertising, Red Bull was quietly converting America's youth into devoted, enthusiastic customers.
Since its inception, Red Bull has shunned print advertising in its marketing strategy. It has not created one Web-marketing campaign. And it hasn't tweaked or expanded its product line one iota. Red Bull has, however, expanded into 50 countries, experienced annual double-digit growth, and captured the loyalty of a notoriously fickle consumer group: teenagers. Today, a dozen imitators like Whoop Ass and Red Devil vie for the number-two high-voltage beverage spot, and Mateschitz is the richest man in Austria.
So what gives? How did Red Bull come to dominate the energy-drink market through stealth and thrift? How did it become the coolest brand since Slim Shady without a branding blowout?
"In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi," says Nancy F. Koehn, professor of business administration at Harvard Business School and author of Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell (Harvard Business School Press, 2001). "Red Bull is building a beverage brand without relying on the essential equipment of a mass-marketing campaign. Perhaps the indispensable tools of marketing aren't so indispensable after all."
Here are some tools that Red Bull doesn't use: billboards, banner ads, taxicab holograms, blimps, Super Bowl spots. Even its TV spots -- all of which feature the whimsical sketches of a mysterious Austrian artist -- serve more to amuse than to educate or entice consumers.
Bull Shift: Marketing Makes a "You Turn"
Like its product, Red Bull's branding campaign is sleek and small. Its grassroots efforts fly well beneath the radar, and they provide a startling return on investment. In fact, its most lucrative strategies cost next to nothing.
"Grassroots marketing is enjoying a resurgence with Starbucks, Red Bull, Krispy Kreme, and Trader Joe's -- young, successful brands built by word of mouth," Koehn says. "Person-to-person marketing is going to be a big part of the next chapter, the next frontier of branding competition."
The sudden shift from TV blitzes and blimps to low-key, low-cost marketing schemes, says Koehn, follows the convergence of three trends. First, advanced communications technology is creating a generation of consumers skeptical of every TV ad, email message, and celebrity endorsement. If a marketing message doesn't offer a distinct, unique benefit to the individual consumer, he or she will tune it out, Koehn says. "As information overload becomes a time-management issue for consumers, mass marketing is necessarily going to be less effective."
Second, people are casting votes with their credit cards. "People are using products to provide things that they think traditional institutions no longer can, like social progress, a sense of community, and a sense of public good," she says. "Companies that want to claim consumers' votes will have to implement branding strategies that represent something."
Finally, Koehn says that consumers are looking for authenticity, self-identity, and community in the brands they endorse. And for Red Bull's target audience, being authentic means being a bit irreverent, a bit antiestablishment, and every bit different from your parents, says Marc Gobé, president and CEO of the desgrippes gobé group, a New York-based branding firm with a client list that includes Godiva, Versace, and Starbucks.
"The beauty of Red Bull is that it's the antibrand brand," says Gobé, author of Emotional Branding: The New Paradigm for Connecting Brands to People (Allworth Press, 2001). "Red Bull doesn't have any of the commercial trappings of a traditional, off-the-shelf product. It's underground, even when it's above ground, and that appeals to the young people who drink it."
Running of the Bull: How the Brand Got Hot
Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force: student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan: Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. (Needless to say, it didn't take long for coeds to discover the benefits of Red Bull and vodka, now a staple at hip bars around the globe.)
Hardly a new marketing device, these brand evangelists spread the good word about Red Bull quickly and cheaply. Above all, Gobé says, the student advocates offer credibility to a product that is competing in an increasingly crowded beverage market -- a market that became even more competitive in August when PepsiCo was given the FTC's okay for its plan to purchase Quaker Oats and take control of the Gatorade brand.
"Generation Y no longer responds to commercial messages from big-business America," Gobé says. "Cool college students have become Red Bull's best ambassadors because they carry the most credibility with cynical consumers. It's almost as if brands have to be elected to be part of the culture now."
Red Bull's second grassroots branding strategy involves "consumer educators" -- folks who drive around in shiny silver off-roaders with giant, phallic cans of Red Bull strapped to the back. Their mission: to find people who need energy and give 'em a free can of Red Bull. Sounds too corny and pedestrian to actually work, right?!
Wrong. This ploy, as old as Heinz and Tupperware, is introducing Red Bull to the masses -- building an image for next to nothing. On the other hand, the free sporting events that Red Bull organizes do not aim to influence the public at all. Many of Red Bull's extreme events -- cliff diving in Hawaii and skateboarding in San Francisco -- are for athletes only, designed "to support a community of athletes and to bring credibility to the sports they compete in," says Emmy Cortes, director of communications for Red Bull.
Can It: Packaging Becomes Paramount
It's all in the can. Gobé says that the sleek, silver can is Red Bull's "anti-Pepsi statement." He calls it slim, sexy, and powerful, and says that its diminutive size only bolsters Red Bull's reputation as a concentrated experience.
"Packaging is critical," Koehn agrees. "Red Bull really looks like a product from a global economy. It doesn't look like a traditional American soft drink -- it's not in a 12-ounce can, it's not sold in a bottle, and it doesn't have script lettering like Pepsi or Coke. It looks European. That matters."
The most remarkable thing about Red Bull's 8.3-ounce can is not its size or sex appeal but the fact that it's the company's only offering. One size. One color. One sticky, sweet taste. That's all, folks. At a time when Starbucks is hawking ice cream, bottled Frappuccino, and airplane coffee, it's shocking to hear of a successful company not exploring brand extensions left and right. "We are one of few companies around the world that can stay focused on one product," Cortes says in defense of Red Bull's narrow strategy. "We do what we do best."
A private company with a hands-off founder, Red Bull doesn't feel financial pressure from investors and board members. It can take its time with the brand, and Koehn says that it should. "Red Bull is establishing itself as a very powerful mover in a relatively new and evolving category," she says. "To do that, they are trying to get their knitting exactly right before they start weaving."
But if Red Bull continues to amass consumers and increase its profits every year, Koehn predicts that the company will introduce related products "carefully, tightly linked to Red Bull's core offering." In the meantime, Red Bull is simply working to keep tabs on all the rumors circulating about its beverage. Some reports claim that Red Bull is unsafe for minors. Others link the drink to the deaths of various teenagers around the world. France has banned the sale of Red Bull altogether.
Consumers don't appear concerned. In clubs and dorm rooms everywhere, Red Bull remains a popular drink among popular kids. Gobé says that the rumors only contribute to the brand's mystique. "Red Bull is not about safety," he says. "The brand's emotion is over the edge; it's pushing the envelope. Danger is part of the deal. If you can survive Red Bull, you are cool."
The question, however, is not whether consumers can survive Red Bull but whether the major soda manufacturers can. Regardless of whether the Austrian beverage disappears in five years or steals the market out from under Gatorade, Red Bull has tapped into an authentic branding strategy that will redefine product marketing in the next decade -- again.
"The game of marketing sports drinks is going to be the game of connecting with people in certain kinds of contexts," Koehn says. "Pepsi's not going to be able to market Gatorade strictly with slick print campaigns and good television. Pepsi and Coca-Cola could learn a lot from Red Bull."
Anni Layne Rodgers (arodgers@fastcompany.com) is the Fast Company senior Web editor. Learn more about Red Bull on the Web.
Red Bull倫敦總部
溜滑梯嗎?沒錯，就是溜滑梯，在倫敦三層樓的Red Bull總部，整個都是充滿活力的設計，想像一下，從三樓拿的計畫書，溜滑梯到二樓的乒乓球桌會議室討論下一個瘋狂的活動，這樣的工作環境真是爽阿。難怪他們可以創造出這麼多突破想像的活動。
有錢人........
http://www.designverb.com/2006/08/22/red-bull-hq-london-whoohoooo
2007 Red Bull Stairway to Hell
21/10/2007
比利時
Liège
Bueren山樓梯(Les escaliers de la montagne de Bueren)
官網 http://www.redbullstairwaytohell.be/
Liège位於比利時南半部的法語區(北半部為荷蘭語區)，1875年，Liège市議會決定建造一座通往Bueren山頂的樓梯，是為了紀念在十五世紀中葉對抗勃根第公爵的軍人Vincent de Bueren，這是一條全歐洲最長的樓梯，總共373階。Red Bull在二十一世紀的今天，舉辦了Stairway to Hell的城市下坡賽。
32位車手，其中主要是街車(Slopestyle)選手，在一天緊湊的行程競技。與其他賽是有些不同，Stairway to Hell定位在街車風格，所以路徑的前段有許多大型跳台，可以讓選手表現公園場地及土坡的技巧。不太清楚怎麼計分，我想時間應該不是主要的評比項目，應該是技巧居多。
2007 Red Bull Stairway to Hell
官方短片
影片後半部多為街車Style，影片中下樓梯時，有的人膝蓋併的很攏，姿勢不是很開，有的人雙腿比較放鬆，這個差別就在於有沒有用卡踏，沒有用卡踏，大腿需要非常用力將身體壓在踏板上，並且重心必須比較後移，速度無法拉的太快，因此比較慢也比較累，如果有用卡踏，腳黏在踏板上，自然不用去擔心會被彈掉，可以衝的比較快，身體也可以比較放鬆，不過用卡踏需要相當熟練，否則慢速的時候甚至比高速更容易摔，及時脫不掉的話，那路人就會見到你莫名奇妙地定竿倒地(個人有過這種相當好笑的經驗)。
比賽場地Head Cam，感覺快要失控
http://s213307955.onlinehome.fr/index.php?file=Sections&op=article&artid=11
更新
http://play.freecaster.com 包含許多下坡及街車影片連結
MTBView專門提供登山車影片網站
內容包含Drop in公路係列(完整第五季，非Trailer)，Stund系列(完整前五集，非Trailer)，Red Bull賽事系列，Nissan QachQai賽事系列，及一大堆影片Trailer
http://www.mtbview.com/
2007 Red Bull Down Yauco
31/08/2007
玻多黎各
Yauco
http://www.redbull.com/#page=ArticlePage.1188564253033-1678466295.0
位於玻多黎各南岸的Yauco，過去曾享有"咖啡之都"的美稱，但是隨著咖啡產業工業化，此地的競爭力減弱，因此風光不再。2007八月底，刺激的氣氛打破了這個小鎮星期天慣有的寂靜，25位玻多黎各當地下坡車手齊聚於Yauco，頂著氣溫30度以上的加勒比海艷陽，進行路徑長度約1500公尺，時程約兩分鐘的賽事。
這是一個地方小比賽很好的例子，Yauco鎮根據美國普查局(United States Census Bureau)的統計(玻多黎各為美國自治領地)，2000年全鎮只有19,609個居民，在這麼小的一個地方，只有二十五個車手，比賽依舊可以辦的起來，從影片及照片裡可以看到，比起Lisboa Downtown，這種已經發展幾年的大賽事，Down Yauco的設備明顯比較陽春，比較克難，路邊沒有金屬圍欄，只有塑膠繩，即使是在這小小地方，沒有太多觀眾，沒有太多媒體(網路上甚至找不到相關影片)，連官方網站都沒有，但是跟任何其他大型賽事都一樣有著一個共同點，那就是每個車手都能樂在其中，這是最為可貴的。
想著那份在自己車上下坡的熱血，在一個國內生產毛額不到台灣十分之一，人口不到兩萬人的小鎮都可以辦出個比賽，台灣要辦更爽的比賽，不是不可能，困難只是要拿來解決的。
http://www.ridemonkey.com/forums/showthread.php?t=187232
http://forums.mtbr.com/blog.php?do=showcomments&j=116&e=1549
照片裡可以看見，路徑的規劃都是就地取材，接不上的地方就搭跳台，太平坦的地方就放障礙，一切都是關於創意，創造出一個騎乘的環境或是騎乘的方式，我想這就是Freeride精神。
2000- Lisboa Downtown
自從2000年起每年春天在葡萄牙首都里斯本(英文Lisbon，葡萄牙文Lisboa)，Lisboa Downtown成了一項全民參加的大型活動。路徑規畫於最古老的城區Alfama，蜿蜒在的巷弄之中，水平的賽道由一段段狹窄的樓梯所連接，不時還會穿越拱門天井之類的城市景色，完全跳脫登山車給人在山林裡的飛馳的印象。
經過2000年第一年的賽事，2001及2002年廣受注目，超過300小時的當地電視轉播，國際媒體如CNN sport，Euronews，也將此一賽事的訊息傳撥到世界各地。2003-2005賽事更趨國際性，有越來越多的職業車手從世界各地而來，而在賽事本身的規劃也更加完善，增加了大型電視牆，對觀眾而言，更可即時參與賽事的進行。
此項賽事已成為里斯本一年之中重要的活動之一，連市長都親身下海去跑。Lisboa Downtown是全世界第一個城市下坡的賽事，他代表了一個下坡車概念的轉換，進而引發出更多登"山"車在"城市"裡的可能性。經過2000年第一場賽事之後，世界各地類似的比賽相繼出現，主要由Red Bull主辦的賽事之外，來有許多地方性的小比賽，而這些比賽也漸漸成為該城市例行重要活動，比如在英國的Fat Face's 2007 Night Ride。
職業車手在Lisboa Downtown的成績已經被UCI(Union Cycliste Internationale國際單車協會)列入成績點數之內，因此可見此一賽是地位的重要。
看來今年要衝一下里斯本，去朝聖朝聖了。
官網 http://lisboadowntown.sapo.pt/
相片 http://galerias.escritacomluz.com/fireblade/album22
http://lisboadowntown.blogs.sapo.pt/
Honda F1車手老巴Rubens Barrichello，去年也跟著Honda G Cross Mountain Bike race team到了里斯本觀戰，他還再賽事之前自己跑了一趟，我想Honda F1的經理應該很怕他會摔到哪裡受傷吧！
http://mtbnews.net/?section=news&id=62
2000- Lisboa Downtown
2006賽事由英格蘭車手Steve Peat奪冠，法國籍的Cedric Gracia活生生地從王座上被擠下來。(UCI下坡賽事終點會放一張王座，成績領先者就坐在上面等著比賽結束，成績一但被超過，就換人坐在上面喝啤酒納涼啦。)
Honda Racing製作的短片，後段提到有關輪胎的選擇，果然跟我在Budapest metro ride裡所提到的一樣，使用半光頭胎，的確可以在城市賽道增加抓地立及循跡性。
里斯本市市長Carmona Rodrigus也來參一腳，不過摔的很慘，想想一下如果是在台北，郝龍斌也來參一腳，哪應該會相當好笑。
這個比較接近一般大眾的狀況，看到要飛的地方煞車用牽的，爽就好啦。
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